Bruce Clay In-Depth: Predictions for Search
When we spoke to Bruce Clay at PubCon Las Vegas 2010, he was full of predictions. His predictions involved Google, local search, social media, links, and more. As he explained to WebProNews, he...
View ArticleWhat Not to Do with Landing Pages
Marketers and advertisers often make many mistakes with their landing pages, which is dangerous considering that they drive a lot of traffic to these pages. Tim Ash of SiteTuners, who speaks frequently...
View ArticleWhy Relevance Outweighs Site Speed
Last year, when Google publicly stated that site speed was an element of their ranking factor, the SEO crowd couldn’t stop talking about it. According to Jordan Kasteler of BlueGlass Interactive, SEOs...
View ArticleGoogle Vs. Bing: Competition Is Heating Up
You’ve probably heard by now that Google recently accused Microsoft’s Bing of stealing its search results. Bing (sort of) denied the claim but came back and accused Google of click fraud, the practice...
View ArticlePR Newswire Talks Google Panda Update
Google’s recent Panda algorithm update has created controversy by having both positive and negative effects for almost all websites. WebProNews reporter Abby Johnson spoke with Rod Nicolson, VP User...
View ArticleHow Bing Is Growing, Innovating, and Competing
In an effort to contend in the search race, Bing is continuously rolling out new products and initiatives. The search engine’s efforts appear to be paying off since recent data from Experian Hitwise,...
View ArticleDaniWeb Speaks out on Recovering from Google Panda
From the first announcement of Google’s algorithm update this year, we knew that it was expected to eliminate low-quality content and, particularly, content farms. However, many of the sites that were...
View ArticleSEO and Social Media Not Needed For Business Success
SEO and social media are very closely aligned to online business, but are they really necessary? According to blogging coach Johnny B. Truant, they’re not. He told WebProNews that he is not against...
View ArticleWhat’s Up With Google’s Move To Encrypt Search? SEOs Want To Know.
Last week, Google announced that it would begin encrypting search queries by default for some searches on Google.com. This means that search marketers will not be able to receive some of the referral...
View ArticleIntroducing InboundWriter: The First Social Writing Application
Earlier this year, Eightfold Logic released InboundWriter, which is a web application that allows users to optimize content for search engine relevance and findability. As Erik Bratt explained to us,...
View ArticleWhere Search and Social Intersect
Today, most people know that search is a major driver of traffic. According to Duane Forrester, a Sr. Product Manager at Bing, 80 percent of Internet sessions start with a search. However, the problem...
View ArticleBruce Clay Highlights Top SEO/Social Events of 2011
For those in the search industry, 2011 was a big year. For some, it was big in a good way, and for others, it was just the opposite. Either way, the impact was largely due to Google’s Panda update. As...
View ArticleDanny Sullivan on Google’s New Privacy Policy Saga
A lot of controversy was sparked after Google announced that it was consolidating more than 60 of its privacy policies into one. The search giant believes one policy would create a more fluid...
View ArticleLee Odden Explains What Optimization Really Is in New Book
Search engine optimization and social media optimization are often thought of in the online marketing world, but do they effectively define what online optimization efforts for businesses should be?...
View ArticleIs Google Becoming a Copycat to Keep Its Competitive Edge?
Google has made a lot of changes in the past couple of years that has really shaken up the search industry. It has rolled out numerous Panda updates, introduced Penguin, and most recently, launched its...
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